20 Classification Essay Topics What to Write about in a Marketing Communication Paper

20 Classification Essay Topics What to Write about in a Marketing Communication Paper If you are searching for a topic on which to write your next piece, consider the following 20 topics below. These follow the complex world of marketing communications, including how to properly communicate with marketing teams in order to use consumer data to your advantage, all the way to understanding how to communicate messages to consumers through new products. Remember that these are only meant as an example, and there are many other possible classification essay topics out there so choose carefully: Using Tough Management for Marketing Communication How Leadership Style Influences Marketing Communication Marketing to Different Office Departments Communicating to Different Marketing Professionals Communication Methods for Freelance Marketing Challenges New Marketing Managers May Face How Unions Influence Marketing Communication Remote Management and Communications with Marketing Staff Using Marketing Communication to Predict Consumer Behavior Understanding the Impact That Market Stimuli Has on Consumers How Consumers Acquire Marketing Information Psychologically What Information Helps Consumers Make Purchasing Decisions What Information Do Consumers Need to Have a Favorable Impression Digital Marketing Communication Multisensory Marketing and Communication Communicating a Product Experience Marketing Communication and Its Relationship to Consumer Behavior Persuasive Communication in the Business Place Cultivating Positive Consumer Experiences in the Marketing World Communicating Design and Emotion in Marketing Aren’t those great? The topics above are, again, just a short example of what constitutes a great topic for a paper about marketing communications. Of course, it is also helpful to see a real sample so that you can gain a better idea of what type of writing is required of you which is why you will find a sample essay on one of the topics listed above. Sample Classification Essay on Challenges New Marketing Managers May Face If a company is facing conflicts between their salaried marketing staff and their warehouse workers, it can cause serious conflict. Any marketing scheme is only as reliable as the implementation, which is reliant upon warehouse workers. But should the employees on the production floor cultivate a union, it would manifest into a lobbying organization which lobbies on behalf of the employees within the workplace. This typically leads to the development of better contracts between management and employees, something that would likely cost this company a significantly higher amount of existing profits. A union can quickly become the sole representative for the production employees, and in doing so, will assume the role of the sole bargaining unit on their behalf. Should a union get underway in this company, it would limit what management can and cannot do. The study conducted by Slichter, Healy and Livernash (1960) concluded that unions place pressure on existing management to not only i mprove job production standards, but to improve workplace accountability among salaried staff, and to offer higher wages to production level staff. Some of the new policies for which unions regularly fought, and would likely fight for with this company, included better work hours, more wage incentives, and additional promotions. This study also found that unions became the single communication point between employees and employers, the negative effects of which can include interfering with company production, restraining efficiency, and monopolizing management over employees (Slichter, Livernash Healy, 1960). At present, the company faces some current liabilities from a legal standpoint which must be rectified immediately. New state law, put into effect in June of 2015 clearly states that employers are not legally allowed to deny their employees the right to use sick days, to threaten to let them go if they do use them, or to take any adverse action against them when they try and use their sick days as the current management is doing to the production level employees (Gonzalez, 2016). This new law also allows employees who are subject to any of the aforementioned violations the legal right to file a complaint with the Labor Commissioner after which investigations will take place into the violation of the law. If the company does not adhere to these regulations, and if an employee files suit then an investigation will look into that suit and any others that follow. Should the results fall in favor of the employee, there are many penalties the company might face for violating the law. It is imperative that the company manages this risk immediately to prevent any further violations of the law and to prevent employees from filing official complaints and launching investigations. Some plants are currently large enough to justify a position focused solely on human resources. As of now, the company has diverted the internal business operations to multiple managers throughout the company, in an attempt to employ cost-savings techniques that keep the company from hiring an HR representative. However, with the high number of production workers and salaried employees, some companies might move into the category of a medium sized business, and is standing on the edge of being defined as a large business. Industry standards maintain that having a staff of 40 people or more warrants investing in a full time HR representative (Workforce, 2015). That being said, it is now important for all of the current managers tasked with various HR responsibilities to focus solely on their position and the responsibilities therein as this company has long surpassed that figure. The time for the salaried workers is valuable and delegating HR tasks to other managers takes away that va luable time. This has been noticed in the employees not meeting the extra demands within the company and the productivity level dropping. These two problems can be fixed immediately if an HR generalist can be hired to assume all of the duties of HR. References: Clow, Kenneth E, and Donald Baack.  Integrated Advertising, Promotion Marketing Communications. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004. Print. Gonzalez,. (2016).  Bill Text AB-1522 Employment: paid sick days..  Leginfo.legislature.ca.gov. Retrieved 5 January 2016, from https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201320140AB1522 Kotler, F. Keller K, L. Framework for Marketing Management 5th Edition by Prentice Hall Koekemoer, Ludi, and Steve Bird.  Marketing Communications. Lansdowne, South Africa: Juta Academic, 2004. Print. Slichter, S., Livernash, E., Healy, J. (1960).  The impact of collective bargaining on management. Washington, D.C.: the Brookings Institution. Workforce,. (2015).  How Big Should We Be Before Hiring an HR Manager?.  Workforce.com. Retrieved 5 January 2016, from workforce.com/articles/how-big-should-we-be-before-hiring-an-hr-manager

5 Alternate Candidates that Students Ask to Be Their Writing Tutors

5 Alternate Candidates that Students Ask to Be Their Writing Tutors 5 Alternate Candidates that Students Ask to Be Their Writing Tutors Writing tutors usually charge high fees that the average college student cannot afford. If you would like to hire a professional tutor, but simply do not have the money to spend, here are five options to consider. 1. Friends If you have a friend who is an excellent writer or enjoys writing papers, you can ask him/her to be your writing tutor. Perhaps, you are good at math so you can offer him/her math tutoring in exchange for writing help. Asking your friend for help is a good option because it is usually easier to work with someone you feel comfortable. In addition, your friend knows you and can probably figure out how to explain information in a way that makes sense to you. 2. Relatives If you have a cousin, aunt, grandparent, or sibling who excels at writing, they will most likely be willing to help you write a paper. Relatives will support you for free. If you aren’t sure who of your relatives is a good writer, try asking if someone would like to be your writing tutor. 3. Senior Student Another good idea is to hire a senior student, preferably one who has already graduated from the university. This person will consult you on how to write papers successfully on the specific subject or for the particular professor. He/she will do it much better than someone else. You may even ask for his/her own papers you can read for guidance. Most graduates work as tutors just after finishing the university in order to earn some extra cash, while they are unemployed. Of course he/she may charge you for tutoring, but the fee will not be as high as for a professional helper. 4. Professor Most professors have office hours, the time set aside for students to come to the professor’s office and ask their questions. So, when you have some troubles with paper writing you may feel free to ask your supervisor for help. It does not matter what kind of questions you have. Maybe you need some advice on topic selection, or you are wondering if your paper is organized appropriately. Take into account that you are not the only one who needs help, and your professor may speak to several other students at the same time. So, if you have decided to go there, it is better to plan what you want to ask, in order not to come there hundred times every day with only one question per time. Keep in mind that your professor is the one who will grade your paper, so they are often the best people to ask for advice. As well as professors also notice and appreciate students who take the time and efforts to attend office hours. 5.   Classmates If you have no relatives or no senior students to help you, you may ask your group mates if they have such people who help them with the assignments. Everyone knows that the best way to comprehend   the material is to explain it to other people. So, ask your classmates if anyone is aware of the issue you have faced. If there is one who knows it, he/she will help you for sure, as well as, if you are good at the questions other students ask, you may help them too. Even more, it is a great idea to organize a study group, where students can discuss all the tricky points sitting together in a room. Do not worry about not having enough money to afford a professional writing tutor. There are lots of great options that will fit into any budget!

The Spratly Islands Essay Example | Topics and Well Written Essays - 1250 words

The Spratly Islands - Essay Example Some of the island claims overlap and have led to international tensions over the right to claim some of the world's largest oil reserves and expand their territorial fishing rights. Powerful nations in the area that have a growing need for energy pose a serious threat for future disputes, but recent agreements have eased the tensions to a degree and offer some hope of a model of economic cooperation. . Claims to the islands in the archipelago largely rest on the claimant's ability to establish a historical record of being there first, their geographical proximity, or a record of diplomatic agreements. China, Japan, France, and Vietnam all made claims to, and inhabited, the islands sporadically before and during the first half of the 20th century. China's claim to the islands dates back 2nd century BC Han dynasty, and in 1933 the Chinese made a formal public declaration of claim to the islands and stated that the islands "are inhabited only by Chinese fishermen, and are internationally recognized as Chinese territories".1 The Japanese used the Spratly Islands as a staging point for their assault on the Philippines during World War II, but the action drew little attention from the British who considered the islands terra nullius, a non-legally binding concept that argues uninhabited islands are open to settlement.2 Vietnam's claims date back to the 17th century and are bolstered by an 1884 treaty that claims the French administered the islands while they were a protectorate of France.3 Vietnam has recently contended that they have continuously occupied the islands since the 1600s and have "exercised effectively, continuously and peacefully its sovereignty" over the Spratly islands as well as the neighbouring Paracel Islands.4 Historians have largely disputed the legitimacy of the claims made by Vietnam and since World War II the islands have become the centre of an international debate involving China, Taiwan, Brunei, Malaysia, Vietnam, and the Philippines. Since World War II the Spratly Islands have gained significant strategic importance for their location amid a rapidly developing area, as well as for the economic value of their natural resources. Ownership of the islands gives the owner internationally recognized fishing rights in an area that is rich in fish and seafood. The discovery of some of the richest gas and oilfields in the world has sparked an intense competition for ownership. The islands lie in the middle of several nations that have a growing need for oil that is mostly currently imported from the Middle East and Africa. In addition, the islands lie in the middle of the shipping lanes that include the Strait of Malacca, which serves the expanding Asia-Pacific economic region, and is the second busiest sea-lane in the world5. It is estimated that over half the world's supertanker traffic and "half of the world's merchant fleet (by tonnage) sails through the South China Sea every year".6 This gives the owners of the islan ds geo-political strength as well as control of the resources in the area surrounding the islands. The island's strategic location and the ability to disrupt trade have given the Spratly Islands an increased military importance in light of the world's growing need for oil. The most recent decades have seen open hostilities as nations have worked to build a spirit of

Management Maturity Model Research Paper Example | Topics and Well Written Essays - 2750 words

Management Maturity Model - Research Paper Example Killen and Hunt (2013) stressed the maturity level of any project and argued that the project maturity level is directly linked to the long term value of the project portfolio and resource allocation. Apart from Killen and Hunt (2013), other research scholars such as Rad and Levin (2006) and Pellegrinelli and Garangna (2009) have also stressed that project management maturity model is one of the crucial factors for any project management team. In the context of theoretical arguments of research scholars and project managers, the researcher has decided to shed light on project management maturity model with the help of both practical examples and theoretical hypotheses. Although the researcher is a project manager, throughout the paper the researcher will take a conjectural view in order to address the research problem in a fact-driven manner. Project Management Maturity Model Korbel and Benedict defined a project management maturity model (PMMM) as the systematic framework for a project management team to perform benchmarking and deliver value to the modern organization. A maturity model is basically an assessment approach by which an organization compares its project performance with the industry’s best practices and prepares a structured pathway to improve the existing processes. Korbel and Benedict pointed out a number of benefits associated with project management maturity models (PMMM) such as cost saving, an increase in the preciseness of project schedules and improvement of the quality of the project. ... f research scholars and project managers, the researcher has decided to shed light on project management maturity model with the help of both practical examples and theoretical hypotheses. Although the researcher is a project manager, throughout the paper the researcher will take a conjectural view in order to address the research problem in a fact-driven manner. Project Management Maturity Model Korbel and Benedict (2007) defined a project management maturity model (PMMM) as the systematic framework for a project management team to perform benchmarking and deliver value to the modern organization. The maturity model is basically an assessment approach by which an organization compares its project performance with the industry’s best practices and prepares a structured pathway to improve the existing processes. Korbel and Benedict (2007) pointed out a number of benefits associated with project management maturity models (PMMM) such as cost saving, increase in preciseness of pr oject schedules and improvement of quality of the project. Research scholars have found a positive relationship between project performance and project maturity level. The relationship can be depicted in the following manner; Figure 1: Relationship Between Project Maturity Level & Project Performance (Source: Korbel & Benedict, 2007) The above mentioned model is showing that the performance of a project increases as its maturity level increases. The researcher believes that there cannot be one PMM model which can be used in all projects. As a project manager, the researcher has recalibrated the PMM model in order to satisfy the interests of the stakeholders of the project. For example, a PMM model for a health and safety project differs significantly from that for a construction project.

Drugs and Their Effect on Society Essay Example for Free

Drugs and Their Effect on Society Essay Drugs have been a long standing issue in this country from sniff and cocaine as one of the main ingredients in Coca-Cola and opium dens in much of the west coast till in recent years of prescription drugs being sold illegally. It wasn’t till the early 1900’s has drugs been addressed as habit forming and legislation being implemented to curtail addition and violence that can go hand-and-hand with the drug trade culture. The history of drugs in this country can go as far back as the Native Americans sharing the peace pipe with the Pilgrims. Drugs have taken many different forms within American society from what may have originally been used in the form of something as innocent as a soft drink (the original ingredients in Cocoa-Cola) and in forms of ailing some sort of deficiency that originally was prescribed by doctors can eventually be abused. In the late 1800’s and early 1900’s Chinese’s immigrants brought over opium and created opium dens in much part of the west coast where the drug itself left the user in a euphoric and mind and mood altering state. In the late 1960’s and early 1970’s with the hippie cultural, much part of the society was introduced to drugs like psychedelics which would be considered LSD and other drugs with heavy usage like mushrooms, marijuana and hashish and in other forms of society like the inner cities heroin pelage the communities with how highly addictive and deadly the drug came to be with heavy use. In the late 1970’s and early 1980’s cocaine became the prominent drug in club the atmospheres of disco techs and later became in the form of crack cocaine that pelage major cities around the U. S. with addiction and violence over the drug trade. In the early 1990’s till recent years many perception drugs and meth have been highly addictive and have been a part of the illegal drug trade. The DEA was established in 1973 that was assisted by President Richard Nixon in its creation as a form of a task force with combating drug smuggling and use within the United States of all the drugs deemed illegally additive or dangerous. â€Å"Controlled substances are generally grouped according to both pharmacological and legal criteria into the following seven categories: stimulants, depressants, cannabis, narcotics, hallucinogens, anabolic steroids and inhalants. (Schmalleger, 2012, p. 341) By federal law these categories are deemed illegal from use or distribution; stimulants: cocaine and amphetamines; cannabis: cannabis plants, hashish, hashish oil and marijuana; narcotics: codeine, Dilaudid, heroin, methadone, morphine and opium; hallucinogens: belladonna, LSD, Ectstasy (MDMA), mescaline, MDA and PCP; anabolic steroids: nandrolene, oxandrolene, oxmetholone and stanozolol; inhalants: acetate, amyl nitrite, butyl nitrite, carbon tetrachloride, chloroform, Freon, nitrous oxide and toluene. Trafficking is a form of distribution of illegal drugs through the means of either smuggling which is the illegal shipment of controlled substances across state and national boundaries in many different methods like shipment overland, direct shipments to U. S. ports concealed in containers or packed with legitimate products, flights onto United States commercial airplanes or private aircrafts and airdrops to vessels waiting offshore to smuggle drugs into the U. S. boarders. The DEA follows different routes used by traffickers and one of the methods to track the occurrences is the Heroin Signature Program (HSP) is a Drug Enforcement Administration program that employs special chemical analyses to identify and measure chemical constituents of sample of seized heroin. Border patrols have protected the boarders to ensure that traffickers are disparaged from attempting to smuggle in their products. The supply and demand has kept smugglers in business because as long as there is a need for their product by the users and suppliers; distributors of the drugs will find new and advanced methods of smuggling in drugs. Government agencies have enacted different policies to somehow impact drug abuse like the Pure Food and Drug Act of 1906 which required manufactures to list their ingredients and specifically targeted mood-altering chemicals. The Harrison Act was passed in 1914 which was the first federal anti-drug legislation that required anyone dealing in cocaine, heroin and morphine and other drugs to register with the federal government and pay a tax of $1 per year with the authorized the registration of only those in the medical profession and outlawing the street use and street distribution of these drugs. In 1956 the Narcotic Control Act increased penalties for drug traffickers and made the sale of heroin to anyone under the age of 18 a capital offense. In 1970 the Comprehensive Drug Abuse Prevention and Control Act established five schedules that classified psycho-activity and potential for abuse. In 1988 the Anti-Drug Abuse Act proclaimed the goal for a â€Å"drug-free America by 1995 by increased penalties for drug users and made weapon purchases by drug dealers much more difficult. The goal of drug control acts are to battle illegal drugs from use and distribution by anti-drug legislation and strict enforcement, interdiction, crop control, asset forfeiture and antidrug education and drug treatment. Conclusion Early legislation against drug abuse focused on eradicating the wide spread problem of drugs in numerous of ways like requiring companies to list their ingredients on their products if it may alter the users mood or brain chemistry, taxation on drug companies, making harsher drugs illegal for sale or distribution and harsher sentencing for those whom distribute illegal drugs. Since numerous types of legislation; the focus has been much in fact on punishment and less on rehabilitation which has caused a financial strain on society and has given a stigma upon those involved in the drug trade or an abuser of these substances.

2001 A Space Odyssey :: essays research papers

2001 was released in the tumultuous spring of 1968, at the same time that Americans were reeling from President Lyndon Johnson’s announcement that he would not seek reelection and the assassination of Martin Luther King, Jr. It might seem odd that so many people would get so excited about a science fiction movie in the midst of urban race riots and campus protests against the Vietnam War, but to many, 2001 had far greater importance than its sci-fi trappings. Baffling early audiences with its non-traditional structure, theme, and presentation, the film was soon embraced by many members of a younger generation entranced by its consciousness-raising message and its psychedelic special effects. Over the next 30 years, the film would not only become a part of American culture, but would eventually be hailed as a masterpiece of modern cinema. An examination of 2001’s appeal over the last three decades provides insight into the changing perceptions of a single cultural document over time. Young Baby Boomers were initially attracted to the film for very different reasons than those of audiences in the 1990s. Because 2001 is unlike many other films in that it invites its viewers to apply their own subjective interpretations, it serves particularly well as a signpost for contemporary social attitudes and trends. By examining the different ways that 2001 has been interpreted by its audience over that time, it reveals a great deal about evolving cultural attitudes toward issues such as technology, spirituality, and the commercialization of American society. 2001: A Space Odyssey was the third biggest box office hit of 1968 (after Mike Nichols’ The Graduate and William Wyler’s Funny Girl) and, upon the completion of its initial theatrical run, was one of the top twenty grossing movies of all time.[1] Over the next 30 years it would go on to gross over $56.7 million in the United States and $190.7 million worldwide.[2] Science fiction writer Arthur C. Clarke’s companion novel of the same name has sold over four million copies worldwide,[3] and his three follow-up novels to the story have all spent several weeks on the New York Times bestseller list. One of these sequels was turned into a moderately successful film, 2010: The Year We Make Contact, released nearly 15 years after 2001. Audiences, critics, and filmmakers consistently rank the film among the 100 best ever made. Chicago Sun-Times critic Roger Ebert has stated that if asked which films would still be familiar to audiences 200 years from now, he would select 2001, The Wizard of Oz, Casablanca, and Star Wars as his first choices.

12 Step

12-Step/Mutual Support Group Meeting Directions and Requirements Read Chapter 10 in advance of attending the meeting. 1. Students should choose the type of meeting they wish to attend: Alcoholics Anonymous, Narcotics Anonymous, Overeaters Anonymous, Reformers Unanimous etc. Look in Chapter 10 for a list of others. Often these meetings are held at churches, shelters, and helping agencies. They are offered at various times of the day and multiple times each week. Rocky Mount has some really great AA and NA groups but you may attend anywhere you choose. 2. Go online for a meeting schedule for your area.Google the meeting type and then your county/town for a full listing. 3. Choose an OPEN (O) or Open Speaker (OS or Sp) meeting to attend. Do NOT attend a CLOSED meeting as they are for members only. 4. Do NOT take notes or attempt in any way to record the meeting; you are there to observe. Taking notes has the potential to violate the anonymous nature of these group fellowships. Recording the meeting is a violation of privacy and law! 5. Be respectful by identifying yourself by first name only and as a visitor or by saying you are there to learn about the program if asked. . You are there to OBSERVE, so do not attempt to interview members of the fellowship. Attend the meeting and experience what the members offer through sharing. Stay for the entire meeting. 7. ————————————————- After the meeting, privately jot down some immediate thoughts and reactions to what you observed and learned. Use first names ONLY if you recount a members story. ————————————————- ————————————————- These meetings usually have light refreshments (coffee, cookies , etc. . Also, many of the fellowships are self-supporting, so a basket may be passed around at the end of the meeting to collect $1 from members. You may contribute $1 if you choose to, but you are not expected to do so since you are not a member. Simply pass the basket to the next person. Out of respect for the meeting process, please avoid getting up or moving around during the meeting (as in going to the bathroom, etc). Although I think the experience is more meaningful when students attend alone, you may elect to go with one nother person. Please do not attend in small groups which will only draw attention to yourselves and create a spectacle. At all times be mindful that you are entering a safe and sacred space for those who suffer from addiction. Meetings often begin and end with a prayer. If you are not comfortable joining in the group prayer, feel free to simply remain silent. In preparing the paper for submission you will need to address the following: 1. What were your th oughts, feelings, preconceived notions prior to attending the meeting. 2.Describe the demographics of the fellowship: race, ethnicity, socioeconomic status (SES), gender, age, etc. 3. Describe the atmosphere of the fellowship, the meeting dynamics, and the group norms. How did the meeting progress? 4. Detail what you learned about those with chemical dependency, addiction, yourself, and your community through this event. What surprised you or impressed you? 5. How will your work as a social work practitioner or human service worker be impacted by what you have learned about 12-Step / Mutual Support Groups?Required: TNR 12 font, in-text references from the textbook with a reference page, and 4-6 pages of reflection and analysis tying back the experience of the meeting with the learning from the textbook and course. Upload the file in the DF in Moodle or email the Word document as an attachment through the student email account before the deadline. Late Policy applies to this assignme nt, so please submit it before the due date and time to insure the most points possible! Consult Moodle and the Course Outline for the deadline.